Wright Touch was created because every company deserves to be great. That begins with a customer-centric brand and marketing strategy that is designed to establish the brand loyalty necessary to achieve long-term sustainable growth regardless of their size or industry.

The Story Behind The Brand

In 2018 I established the business and chose the name Wright Touch for two reasons. First, in every business there are issues that need to be solved, sometimes those are best solved by someone external to the company that is able to objectively look at the issues. They have the right touch. As an external consultant, I offer the right touch to help others take their business to the next level by helping them see the story that lives within their brand that is dying to be told.

The second reason is where the “Wright” comes in. Wright was my maiden name, and as an only child of a man that had only sisters, I realized my last name with die with me. So with that, Wright Touch was born as a way to pay homage to my family name and to create a legacy that could live on.

Learn more about Jen’s professional journey and Wright Touch in these recent interviews.

About the Owner - Jen VanEe (Wright)

Professional Background

Jen VanEe, a proud graduate of Grand Valley State University, holds a degree in communications and business. With over 15 years of hands-on experience in marketing, strategic planning, branding, and communications, she has acquired a wealth of knowledge and expertise.

Jen's journey began in communications in the A/E/C industry. She then ventured into a prominent role, leading the marketing efforts for a Fortune 100 CPG company. Her diverse experiences have shaped her into a well-rounded professional, equipped with the skills to tackle complex challenges in a variety of industries.

Before launching Wright Touch, Jen served as the President of a boutique communications agency. Through her leadership, she successfully grew the agency to prominent state and national recognition as one of Michigan’s 50 Companies to Watch and Forbes Top 200, respectively. She is also among one of only 4.2% of women-led/women-owned businesses to achieve revenue exceeding $1 million.

One of the things that set Jen apart is her belief in working smart, not hard. She understands that success is not solely about putting in long hours but rather executing tasks thoughtfully and strategically. She firmly believes that any business can achieve its growth goals when approached with mindfulness and a well-crafted strategy.

When you collaborate with Jen, you can be confident that she will be your organization's biggest advocate. She genuinely invests herself in her clients’ businesses, viewing their achievements as a reflection of her own. With her unwavering support and dedication, you can trust that she will go above and beyond to help your organization thrive.

Jen is also very passionate about diversity in the workforce and building up the next generation of leaders, especially women. In her spare time, she’s engaged with the following organizations:

• University of Michigan-Health West impACT Board

• ATHENA Action Committee, Grand Rapids Chamber

• Co-Chair of Michigan Women Forward (MWF) Advisory Council

• Communications Committee, Cannon Township

• Volunteer, Children’s Advocacy Center of Kent County

• Former President, American Marketing Association West Michigan (AMAWM)

Wright Touch is specialized in business, marketing, and people strategy designed to give companies the competitive advantage to become world-class organizations. If you’re ready to take control of your brand and develop cohesive, targeted marketing communications, we should chat!