As a business owner with a unique blend of marketing and operational expertise, I've often been told that my ability to seamlessly integrate these two disciplines sets me apart.
Read MoreWith a well-defined brand strategy, targeted campaigns, a sense of urgency, a multi-channel approach, resonant content, and an agile mindset, your business is poised for year-end success.
Read MoreDetermining strategic priorities before writing a strategy ensures alignment, effective resource allocation, informed decision-making, performance measurement, and enhanced communication and engagement. It lays the foundation for a coherent and actionable strategy that drives the organization toward its desired outcomes…
Read MoreIn the latest episode of the MiBiz Podcast, Jen VanEe discusses her strategic communications firm, Wright Touch Marketing LLC and the importance of focusing on your brand messaging.
Read MoreAccording to a recent study, some 50% of small to medium-sized businesses didn’t have a marketing plan and 25% of those respondents had no idea how they planned to grow their business. One of the biggest differentiators from successful and failing companies is having a strategy that is shared by all.
Read MoreSometimes you have to fail to learn what works and what doesn’t, but if you talk to your customers, send out more surveys, and use data to inform your marketing efforts you will watch them become more human and personalized.
Read More
