The Power of Storytelling: Connecting with Your Audience on a Deeper Level
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In today's crowded digital landscape, capturing attention and building genuine connections with your target audience can feel like an uphill battle.
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Building Tribes: How Small and Medium-Sized Businesses Can Create Lasting Brands
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Not every brand has the budget or the mass appeal of a fast-food giant but that doesn’t mean they can’t create standout brands. In the world of branding, there's room for everyone, including the "less-sexy" industries and smaller brands.
Read MorePlaying the Branding Game: Crafting Messages that Make Them Beg for More
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A cohesive brand strategy with messaging that oozes charm and personality is your ticket to creating a brand that's not just a one-hit-wonder but a chart-topper. It's not just about slapping a logo on something; it's about crafting a captivating story that keeps your audience coming back again and again.
Read MoreThe MiBiz Podcast with Wright Touch
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In the latest episode of the MiBiz Podcast, Jen VanEe discusses her strategic communications firm, Wright Touch Marketing LLC and the importance of focusing on your brand messaging.
Read MoreAttracting and Retaining Talent with Your Branding
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Attracting and retaining talent is one of the leading issues facing businesses today. While a lot of companies are placing this burden on their human resource department, focusing on the brand and culture could reinvigorate purpose into your organization that your people desperately need.
Read MoreNew Years Resolutions for your Marketing in 2019
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It’s that time of year again… Time to step into the new year being our better selves, and that includes your marketing! Let’s review a few simple resolutions to improve your marketing in 2019.
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