The MiBiz Podcast with Wright Touch
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In the latest episode of the MiBiz Podcast, Jen VanEe discusses her strategic communications firm, Wright Touch Marketing LLC and the importance of focusing on your brand messaging.
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Five Things That Will Sabotage Your Strategy
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According to a recent study, some 50% of small to medium-sized businesses didn’t have a marketing plan and 25% of those respondents had no idea how they planned to grow their business. One of the biggest differentiators from successful and failing companies is having a strategy that is shared by all.
Read MoreThe Importance of Self-Awareness in Business
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Self-awareness is an awareness of one's own personality or individuality. I’d argue, however, that there is more to it than that. A study by Hay Group determined that women in leadership positions, in general, have more self-awareness than their male counterparts, however, the numbers were disturbingly low across the board.
Read MoreHow to Manage and Lead Remote Teams
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In 2020 we saw a lot of companies either completely shut down or transition to a remote environment. As worked resumed, remote work became more common, with some companies deciding to stay fully remote for the foreseeable future. The initial transition to remote work had its fair share of struggles, but there are still limitations and concerns that a lot of leaders have about managing their teams remotely.
Read MoreProductivity Hacks That Will Help You Sleep at Night
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It seems like there is never enough time in a day or time in a week to get everything you need to done. We often end our days going to sleep thinking about all of the things we didn’t get done instead of celebrating the things we accomplished. Going through this cycle day after day is exhausting and the only cup that will be full, will be full of cortisol.
Read MoreThe Customer-Centric Marketing Shift
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Sometimes you have to fail to learn what works and what doesn’t, but if you talk to your customers, send out more surveys, and use data to inform your marketing efforts you will watch them become more human and personalized.
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